2022 YOR OFFICE
I collaborated with an external UI Designer to build a UI/UX design of a more intuitive independent distributor app featuring a centralized dashboard that helps distributors of all levels monitor progress, manage sales and earnings, track team performance, and onboard new distributors and customers.
Role
UI/UX Designer Collaboration
Duration
6 months
THE PROBLEM
The distributor app and website were outdated and fragmented, lacking intuitive navigation and modern performance. This made it difficult for distributors to quickly access key metrics, track progress, and confidently manage their growing business. As a result, distributors spent excessive time relying on spreadsheets and navigating multiple reports to track performance instead of focusing on fieldwork and growth.
THE PROCESS
01. DISCOVERY 02. DEFINE 03. IDEATE 04. UI 05. VALIDATE
01. DISCOVERY
59 online surveys and 8 Zoom interviews conducted with male and female independent distributors ages 25–45 across the United States and Mexico. Research revealed that the existing distributor app and website were outdated, fragmented, and lacked intuitive navigation, making it difficult for distributors to quickly access key metrics such as sales, earnings, rank, and team performance. New distributors struggled to understand progress and next steps, while experienced team leaders relied heavily on spreadsheets and multiple reports to manage their businesses. These insights highlighted the need for a modern, centralized dashboard that consolidates performance data, simplifies onboarding, and empowers distributors to spend less time tracking information and more time focused on fieldwork, leadership, and growth.
02. DEFINE
Based on research findings, we defined the core problem as a lack of a centralized, intuitive experience for distributors to manage and grow their business. Distributors needed a modern platform that clearly surfaces key performance metrics, reduces reliance on manual tracking, and supports both individual and team-level workflows. The solution needed to accommodate new distributors seeking guidance and clarity, as well as experienced team leaders requiring high-level visibility and actionable insights. This defined our design challenge: to create a streamlined, scalable dashboard experience that unifies sales, earnings, team performance, and onboarding into a single, easy-to-navigate system that enables distributors to focus on growth rather than administration.
03. IDEATE
Taking the existing app, we created low-fidelity wireframes to define the new layout, navigation, and key interactions across core features, allowing for quick iteration and early validation before visual design.
04. UI
We went through various iterations, focussing on creating a clean, modern interface with clear hierarchy and intuitive navigation. A centralized dashboard with visuals to help distributors quickly understand performance, reduce friction, and take action with confidence.
05. TEST, ITERATE, VALIDATE
We tested early prototypes with distributors across experience levels to validate usability, clarity, and task efficiency. Feedback highlighted opportunities to simplify navigation, improve data hierarchy, and surface key metrics more prominently. Testing revealed that some flows were not as intuitive as expected and that distributors attempted to interact with elements that were not clickable, indicating a need for more interaction. Iterative design updates improved clarity, increased user confidence, reduced time spent tracking performance, and confirmed that a centralized dashboard better supported real distributor workflows.
