2023: LUXURY FRAGRANCES FOR LESS
Eternal goes beyond a brand to offer only high-quality, longer-lasting scents to make every moment eternally affordable. Collaborating with the CEO, I created this new Shopify e-commerce brand to provide the most iconic scents at a fraction of the cost because luxury isn’t reserved for the elite—it’s for everyone!
Target market research revealed that our competitors lack the luxury feel of designer perfumes. Thus, Eternal Fragrance, with its custom bottle and cap designs, was born.
Eternal's "The Gift of Luxury" holiday campaign positioned its affordable fragrance line as a perfect gift for the season. The goal was to create a perception of high-end luxury while emphasizing accessibility. It used multi-channel strategy, integrating paid social media, organic social media, email marketing, and influencer partnerships to maximize reach and engagement.
TIKTOK HOLIDAY ADS:
CTR
9.35%
RoAS
$2.29
WALMART SPONSORED SEARCH:
High RoAS
5.37%
Avg. RoAS
$2.22
META PAID ADS
JUN 24 - DEC 24, 2025
High CTR
9.19%
Avg. CTR
4.61%
Web Traffic
+1,000%
2024 HOLIDAY CAMPAIGN
2025 V-DAY CAMPAIGN
2025 NEW RELEASE
