ROLE
2024-2025 ETERNAL FRAGRANCE
Eternal Fragrance was born from the belief that high-quality scent should feel luxurious, create everlasting memories, and be accessible to everyone. In collaboration with the CEO and local and international vendors, I designed the brand from the ground up, designing the logo, 33 bottle artworks and personalities, custom cap, brochures, and digital storytelling experiences across Shopify, TikTok, Amazon, and Walmart, along with paid, owned, and earned media.
New Brand from Scratch
Creative Direction & Design
Photo & Video Direction
Storytelling / Content Ideation
UI/UX Design
Paid Ads & Data Analytics
AI Generation
WALMART SPONSORED SEARCH:
High RoAS
5.37%
Avg. RoAS
$2.22
PAID & EARNED MEDIA
As a new brand, we leveraged paid Meta advertising to build awareness and drive website traffic. We then implemented retargeting campaigns such as testimonial videos and informational graphics to build trust and re-engage interested users. In parallel, we launched seasonal promotions to encourage conversions.
High CTR
9.19%
Avg. CTR
4.61%
Web Traffic
+1,000%
Eternal's 2024 "The Gift of Luxury" holiday campaign positioned its affordable fragrance line as a perfect gift for the season. The goal was to create a perception of high-end luxury while emphasizing accessibility. It used multi-channel strategy, integrating paid social media, organic social media, email marketing, and influencer partnerships to maximize reach and engagement.
TIKTOK HOLIDAY ADS:
CTR
9.35%
RoAS
2.29
WALMART SPONSORED SEARCH
High RoAS
5.37
Avg. RoAS
2.22
WALMART SPONSORED SEARCH:
High RoAS
5.37%
Avg. RoAS
$2.22
VISUAL SYSTEM
I established a cohesive design system spanning typography, color palette, and spacing to ensure brand consistency across all media while improving efficiency for the design team. I also photographed the full product line and leveraged AI to generate lifestyle and product imagery for use across social, email, website and digital marketing.
CAMPAIGNS
AMAZON, TIKTOK, & WALMART LAUNCH
In 2024, we launched Eternal's Shopify, TikTok, Amazon, and Walmart stores, where I designed PDP imagery, Premium A+ content, and Brand Store graphics to translate the brand’s and each scent's messaging and visual identity into a cohesive experience.
AMAZON PDP
I designed the logo, bottle artwork, custom cap, and packaging to reflect an affordable yet elegant brand, collaborating with international vendors to meet quality standards and production timelines.
