ROLE
Brand Refresh
Creative Direction
Photo & Video Direction
Campaign Development
AI Generation
Copy Writing / Content
UI/UX
AMBER SKINCARE – 2018-2022
Building on the established logo, I refreshed the brand to feel more feminine and luxurious in preparation for a high-end market launch. I led the design of luxury bottles and packaging, maintaining a premium, feminine aesthetic. I directed photo and video shoots, developed cohesive multi-channel branding across social, digital, and print, spearheaded promotional campaigns, oversaw website development, and created marketing materials for PR and events.
BEFORE
AFTER
BRANDING, PHOTO & VIDEO DIRECTION
VISUAL SYSTEM
I built and implemented a cohesive design system across typography, color, layout, and spacing to ensure brand consistency at every touchpoint while increasing creative efficiency and scalability for the design team. I led end-to-end production for photo and video shoots, overseeing concept development, storyboarding, location scouting, casting, styling, and hair and makeup, delivering high-impact assets optimized for social, email, web, and paid digital campaigns.
NEW PRODUCT LAUNCH
Photo, Video, Web banners, Email, and Social Media
WEB & CAMPAIGN DESIGN
Collaborating with international vendors, I designed the Amber serum bottle with sleek, crystal-like facets to convey a high-end aesthetic and the quality of its ingredients, while maintaining a pure, feminine feel. I also designed the packaging and expanded the line to include a full range of skincare and personal care products, from cleanser and toner to hair and body essentials.
PRINT & DIGITAL CATALOG
PRESS
