ROLE
2018-2022
Building on the established logo, I refreshed the brand to feel more feminine and luxurious in preparation for a high-end market launch. I led the design of luxury bottles and packaging, maintaining a premium, feminine aesthetic. I directed photo and video shoots, developed cohesive branding across social, digital, and print, spearheaded promotional campaigns, oversaw website development, and created marketing materials for PR and events.
Brand Refresh
Creative Direction
Photo & Video Direction
AI Generation
Copy Writing / Content
UI/UX
BEFORE
AFTER
I built and implemented a cohesive design system across typography, color, layout, and spacing to ensure brand consistency at every touchpoint while increasing creative efficiency and scalability for the design team. I led end-to-end production for photo and video shoots, overseeing concept development, storyboarding, location scouting, casting, styling, and hair and makeup, delivering high-impact assets optimized for social, email, web, and paid digital campaigns.
Collaborating with international vendors, I designed the Amber serum bottle with sleek, crystal-like facets to convey a high-end aesthetic and the quality of its ingredients, while maintaining a pure, feminine feel. I also designed the packaging and expanded the line to include a full range of skincare and personal care products, from cleanser and toner to hair and body essentials.
LOOK BOOK
DIGITAL CATALOG
