Creative Strategy
CASE STUDIES
Turning brand, product, and marketing challenges into creative systems that drive growth
CASE STUDY 1
The Brand:
Eternal Fragrance, designer-inspired luxury at real-world prices.
The Problem:
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The customer wants the designer experience without the designer price. Competitors lack the luxury bottle aesthetic.
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Launch a performance creative strategy from zero, with no existing ad account data, against well-funded competitors.
The Opportunity:
Build a trusted brand that delivers designer-level perception without the designer price guilt.
My Role:
Creative Strategist (Brand & Performance)
Developed a full-funnel creative strategy, translating customer psychology and competitor analysis into scalable ad systems across Meta, Email Marketing, TikTok, Amazon, and Walmart.
CASE STUDY 2
The Brand:
YOR Health, premium wellness supplements.
The Problem:
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The consumer knows they should be healthier, but lack the time, consistency, or knowledge to do it right.
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Launch YOR Health on Amazon and drive growth.
The Opportunity:
Become the go-to daily wellness system by turning health into one simple, easy-to-stick routine. Convert information overload → effortless understanding.
My Role:
Creative Strategist (Brand & Performance)
Developed a full-funnel creative strategy across Social Media, Email Marketing, and Amazon.
CASE STUDY 3
The Brand:
Eternal Fragrance, designer-inspired luxury at real-world prices.
The Problem:
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During the holidays, consumers are overwhelmed by time pressure and rising costs, making it difficult to find gifts that feel meaningful, premium, and financially responsible.
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Launch a holiday campaign to maximize conversion.
The Opportunity:
Fragrance is one of the most gifted categories.
The smartest, fastest way to give a luxury gift to everyone on your list.
My Role:
Creative Strategist (Brand & Performance)
Led the development of a holiday-specific creative strategy, translating customer psychology into a full-funnel gifting campaign system across Meta, Email Marketing, TikTok, Amazon, and Walmart.