2020 YOR BEST BODY
An intuitive, all-ages fitness and nutrition platform designed to keep participants motivated toward their transformation goals through on-demand workouts, nutrition recipes, progress tracking, and community support.
Role
UI/UX, Branding, Photo & Video Direction, Creative Direction
Duration
4 Weeks
THE PROBLEM
During the 2020 lockdown, staying active and healthy became difficult as people were limited to their homes.
THE PROCESS
01. DISCOVERY 02. DEFINE 03. IDEATE 04. UI 05. VALIDATE
01. DISCOVERY
Through user interviews, surveys, and market research, we identified key challenges such as lack of motivation, limited space or equipment, and difficulty maintaining balanced nutrition without external structure or guidance. We also analyzed existing at-home fitness and nutrition apps to uncover gaps in personalization, accessibility, and habit-building support. These insights informed a user-centered approach focused on creating an all-in-one at-home fitness and nutrition experience that provides flexible on-demand workouts, guided nutritional recipes, and motivational tools.
02. DEFINE
The user flow for the YOR Best Body website leads users from discovery to active participation in the 8-week fitness challenge. Visitors learn about the program through the homepage and key informational pages before registering and logging in. Once onboarded, users access a personalized dashboard to set goals, upload progress photos, follow on-demand workouts and nutrition guidance, and engage with the community.
03. IDEATE &
created low-fidelity wireframes to define layout, navigation, and key interactions across core features, allowing for quick iteration and early validation before visual design.
04. UI & DESIGN
The branding and UI drew inspiration from Equinox’s premium, modern aesthetic while balancing an approachable at-home workout feel. Clean layouts, bold typography, and elevated visuals conveyed motivation and confidence, while warm tones and simple interactions ensured the experience felt accessible and comfortable for users working out at home.
05. TEST, ITERATE, VALIDATE
During testing, we validated designs with users through usability sessions and feedback loops to ensure clarity, ease of use, and motivation throughout the experience. Insights from testing informed iterative refinements to navigation, content hierarchy, and interactions. This continuous cycle of testing and iteration helped confirm that the final solution effectively supported users’ fitness goals and maintained engagement over time.
HAND-OFF
An easy to understand kit was provided to help streamline development and future evolution.
PRESENTATION
