ROLE
2019-2025 YOR HEALTH
Founded in 2008, YOR Health empowers people worldwide with natural supplements that work with your body, from daily greens and protein to digestive and probiotic support. I joined during the brand’s sport-focused launch. As Creative Director, I led its evolution and Amazon launch (moodboard, strategy, visual design system, social and email templates, web updates, etc.) into a refined lifestyle brand with a luxury flair that reflects premium ingredients and convenient, everyday wellness.
Brand Refresh
Creative Direction
Photo & Video Direction
AI Generation
Copy Writing / Content
UI/UX
VISUAL SYSTEM
I established a cohesive design system spanning typography, color palette, and spacing to ensure brand consistency across all media while improving efficiency for the design team. I also photographed the full product line and leveraged AI to generate lifestyle and product imagery for use across social, email, and digital marketing.
AMAZON LAUNCH
In 2025, we launched YOR Health’s Amazon store, where I designed listing imagery, Premium A+ content, and Brand Store graphics to translate the brand’s messaging and visual identity into a cohesive Amazon experience.
2024 UI UPDATES
I made strategic updates to improve the site’s UI for greater clarity and usability, and am currently redesigning the homepage while adding a customer review section.
