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ROLE
2019
I refreshed the brand with a new logo symbol, updated packaging, a cohesive design system, and an expanded product line, ensuring consistent execution across digital, print, and event marketing. I directed photo and video shoots, oversaw website and event design, and supported global expansion into South America, driving a 216% increase in sales.
Brand Refresh
Creative Direction
Photo & Video Direction
AI Generation
PR & Social Media
UI/UX
I led the expansion of GREAT•ful’s product line and the launch of the South American market in Colombia and Ecuador, overseeing end-to-end creative across packaging, videos, print and digital PR, event branding, and promotional and lead-generation emails and landing pages.
NEW PRODUCT LAUNCH VIDEOS
INFO VIDEOS
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